Tag: environment

  • My Values Underpinning This Website

    A graphic insipred by the work of Lester Beall featuring the scales of justice.

    I’ve held the values that underpin this site my whole life, but I’ve not always been true to them.

    Part of the impetus for starting this site was that realisation. Recognising that you’re not living in line with your own values isn’t easy.

    For me this is particularly true, in relation to the environment, the services I use, and the things I consume. It’s nothing but hypocritical to criticise companies like Amazon for their business practices, working conditions and their environmental impact, and yet continue to use their services.

    I have written from the perspective that all people have equal intrinsic value as human beings.” Mike Berners-Lee

    I haven’t been standing up for the things I believe in, and that didn’t make me feel good about myself. It’s an uncomfortable realisation in your early 60s. But I realised that it’s not too late to make a change. It wasn’t as much a decision as an unavoidable evolution. After all, we all want to be able to look at ourselves in the mirror.

    It had never occurred to me to encapsulate that in writing until I read a section in the introduction to Mike Berners-Lee’s book, There is No Planet B. The section is titled, ‘What values underpin this book?’

    Mike has captured how I feel so accurately that it seemed foolish for me to rehash it. However, I don’t feel it would be fair to repost the whole section verbatim, so I’ve edited it to the parts that particularly struck a note with me. I urge you to read the book for yourself.

    A shot showing the cover of the book 'There is No Planet B', by Mike Berners-Lee.

    Mike says, ‘”have written from the perspective that all people have equal intrinsic value as human beings. Rich, poor, black, white, American, European, African, Chinese, Syrian, Muslim, Buddhist, Christian, Atheist – everyone has the same intrinsic value.

    “To be very clear, the same principle of inherent equal value of all human beings is universal. It applies to all world leaders, purveyors of both real and fake news, tireless aid workers, left wingers, right wingers, billionaires, paupers, your own kids, other people’s kids and even the call centre employee who rings you when you are having dinner with your family to try to persuade you to sue for an accident that never even happened.

    “It means that while you might want good things for your own country, you don’t want that at the expense of other countries. If you want your country to be ‘great’ or even ‘great again’, you would be careful not to go about engineering that at the expense of any other country’s ‘greatness’.”

    “It means that, when you go shopping, what you buy is not just the product itself but also a whole set of implications for everyone who was involved in producing it. This is the hidden stuff, almost entirely ignored by the advertising industry, which we need to find a way of tuning in to.

    I’d highly recommend There is No Planet B: A Handbook for the Make or Break Years by Mike Berners-Lee (I have the updated edition). I originally borrowed it from the library, but it’s such an incredible resource, I’ve since ordered myself a copy.

    Please don’t order it from Amazon. There is a range of alternatives on the website for the book.


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    My Values Underpinning This Website

    I’ve held the values that underpin this site my whole life, but I’ve not always been true to them. But it’s not too late to make a change, and that change starts now.

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    Little Miss Giggles and 70,000 Tonnes of Plastic

    Not all Happy Meal toys are equal, but if they all weighed as much as Little Miss Giggles, that’s 71,190 tonnes of non-recyclable plastic per year. How many of those end up in the bin before they’re a day old?

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    Plastic Bottles: 10 Million a day in the UK!

    I don’t know what made me first notice them. But when I did, I realised that they were everywhere. If I go for a half-hour walk from home, I’ll usually see three or four discarded water bottles.

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  • Little Miss Giggles and 70,000 Tonnes of Plastic

    Little Miss Giggles, a McDonald's Happy Meal toy.

    I’ve listened to the excellent BBC podcast The People vs McDonald’s. Presented by Mark Steele, it tells the story of the McLibel case. In the 1990s, the McDonald’s Corporation sued two members of London Greenpeace over claims made in a leaflet they were handing out in a London street.

    McDonald’s Own Goal

    Before the trial, leaflets were being handed out on a north London street to a couple of hundred people on the average Saturday afternoon. But McDonald’s managed to turn a local flyer into an incredible own goal. The McLibel case became the longest legal trial in British legal history and cost McDonald’s millions of dollars. The health and environmental issues associated with fast food came to worldwide attention – great work, McDonald’s!

    What's wrong with McDonald's leaflet, published by London Greenpeace.

    Fast forward to 2021: The children at the next table in the Food Court already own the toys that came with their Happy Meals. So, disappointed, they leave them sitting in a pile of half-eaten chips and waste packing.

    They’re undoubtedly cute in their own way. However, Little Miss Giggles here is 63 grams of non-recyclable plastic. Mr Tickle is a little lighter at 58 grams.

    McDonald’s own figures state that between 2018 and 2022—a period that included the global pandemic, when many restaurants were closed—worldwide sales of Happy Meals exceeded 5.7 billion. An average of 1.14 billion plastic toys a year. How many Mr Tickles ended up in the bin before they’re a day old?

    “Microplastics were first detected in placentas in 2020…”

    A McDonald's Mr Tickle Happy Meal toy.


    Not all Happy Meal toys are equal, but if they all weighed as much as Little Miss Giggles, that adds up to 71,190 tonnes of non-recyclable plastic per year. Seventy-one thousand, one hundred and ninety tonnes of plastic waste that will still exist long after those children’s descendants have passed away. Little Miss Giggles will likely be indistinguishable from that photo in a thousand years.

    Happy Meals and Microplastics?

    Global plastic production increases year on year. In 2023 (the latest date I could find reliable figures), the world produced 413.8 million tonnes of plastic, of which 91.3% was fossil-based (oil basically).

    Earlier this year, in an article in Nature Magazine, a researcher at the University of New Mexico in Albuquerque “estimates that he can isolate about 10 grams of plastics from a donated human brain. That’s about the weight of an unused crayon”.

    There is now nowhere that microplastics have not reached. An article in The Guardian stated that “Microplastics were first detected in placentas in 2020 and have also been found in semen, breast milk, brains, livers and bone marrow, indicating profuse contamination of people’s bodies”.

    Could it be time to accept that the world only needs a certain number of plastic toys? I hate to sound like your stressed parent at Christmas, but can’t we play with the billions of plastic toys we already have?

    Stay safe out there. N.

    BTW. If you’re interested in the McLibel campaign, I’d recommend the documentary mentioned in the podcast made by Franny Armstrong of Spanner Films.


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